The Future of Apple

“Apple has become the largest company in the world by market cap not by trying to become the largest smartphone vendor, but the most beloved.” (6:07)


Apple is everywhere.

You can stream Apple TV+ on your Apple TV while reading emails on your MacBook and sending texts on your iPhone. Even the word podcast is a portmanteau of the words “broadcast” and “iPod.”

But how did we get to this point—with Apple becoming a lifestyle for many consumers—and where does the world’s largest company go from here?

On the first episode of Anstandig on the Future, join Daniel Anstandig on a guided journey that looks at Apple’s past, mistakes, innovations—and most importantly—its future.

As a tech investor and CEO of Futuri Media, Anstandig is the perfect business mind to launch the journey into the super-company, so grab your seat, strap in, and get ready for blastoff!


  • Which Apple device was the most revolutionary
  • The Six Principles of Apple Design
  • How Apple could augment reality with new glasses very soon
  • Why Apple is getting into chips (and if there’s queso involved)
  • Apple’s approach to changing fitness and healthcare
  • The Apple philosophy for dealing with customers.
  • Apple’s missteps, including problematic designs that fail to put consumers first
  • And more!


  • The release of the first iPhone. [0:52]
  • The History of Apple [2:46]
  • The release of the iPod in 2001 changes everything [4:59]
  • Apple’s upcoming tech releases and innovations [9:15]
  • Drawing conclusions about Apple’s future [21:36]


  • Apply is not just good technology—it’s beautiful technology. The marketplace has proven that people will pay a premium for that combination. (7:05)
  • “Apple has always been different in the way they think. It’s a philosophy that can be boiled down to thinking about the consumer first.” [21:43]
  • “That Apple logo is only worth so much.” [24:00]


Did you have a favorite quote or topic? What company are you interested in learning more about? Don’t forget to share in the comments!


Share on email
Share on facebook
Share on twitter
Share on linkedin